The tale of 2 townhomes for sale in Waters Edge in Franklin, TN.
Same floor plan, similar finishes, same street, different strategies and very different outcomes.
Gone are the days of putting a home on the market and it selling right away.
You MUST do the prep work before putting your house on the market.
You get 1 shot at a first impression. Do you really want to chance it?
This is a home we staged (included in our services)!
The exact same floor plan across the street listed the same time we listed this one.
No staging, no professional pics, no marketing strategy.
It’s still on the market SEVEN months later and listed for $50k LESS ‼️
Ours contracted in 24 days. It’s currently still the highest 3 bedroom townhome sale.
If the first couple of pictures you have online don’t capture the buyers’ attention, they are moving on.
And most likely not coming back.
You have 8.25 seconds to make a lasting impression.
Take the time to go the extra mile on the front end.
It could be the difference between selling or not selling!
Are you willing to take that risk?
The tale of 2 townhomes for sale in Waters Edge in Franklin, TN. Same floor plan, similar finishes, same street, different strategies and very different outcomes.
I listed my client’s townhome on January 20th for $649k. We closed on March 14th for $637,500 - to this day, the highest sale for 2 & 3 bedroom townhomes in the neighborhood even with interest rates around 7%. The same exact floor plan across the street listed for $649k on March 1st. Over the course of 4 months, there were a series of price reductions on that townhome for a total price reduction of $40k. On July 31st, the property still had not sold and was taken off the market! The last listed price was $609k. So not only did the seller not move their property (leaving them to still carry this mortgage after they had moved on to another home), but they missed out on at least $27k! Talk about stress and anxiety.
The difference in these 2 situations? The marketing. The strategy. The first impression. The professionalism. And ultimately the result.
In the 2nd townhome, there were no professional pics, no staging, leaving a bad first impression. It didn’t tell a compelling story. Too many holes for the buyer to fill in.
In our listing, we brought in staging & top notch marketing. The only thing the buyer had to do was dream about living there.
Which is exactly what happened. And offers (yes, we had more than one offer during our listing period) followed.
One seller ended up very happy and with money in their pocket. The other, I can only assume, ended up frustrated and stressed. And an expensive burden left in their hands.